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Katrina Sawa: How to Design Your Talk to Make Everyone Want What You've Got to Offer

  • Wed, April 03, 2019
  • 5:30 PM - 7:30 PM
  • Bay Park Hotel, 1425 Munras Avenue, Monterey, CA

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  • This is the guest fee for meeting attendance. Members attend for free.
  • This meeting is a benefit of your PWN membership!

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Katrina Sawa

There are lots of speakers out there talking about all kinds of different topics. What makes YOU different? How can you stand out among others who do what you do?

If you're doing speaking presentations already or even if you've never done a single one, this presentation will give you some fresh new ideas to get noticed and get booked.

Designing what to talk about is an art and a skill because you want to know your overall goal from what you want out of the exposure before you figure out what you want to say. If you're primarily speaking for free, then you can often make an offer at the end of your talk. In that case, you need a talk that shares good content but also highlights what you're trying to sell. If you're looking for more paid speaking opportunities, you don't usually make an offer but there are things you do want to make sure you do for talks like that.

Come to this presentation and learn:

  • How to craft your talk so it’s easier to remember
  • 3 strategies to increase your closing ratio without sounding salesy 
  • 5 ways to capture the contact information of everyone in the room regardless of what type of talk you're giving
  • How to develop a kick-butt follow up system to engage attendees and sell more later
  • How to know when to sell what and for how much to which group and why it matters


Interested in advertising at the meeting? 

Become a Meeting Sponsor!
For $50 you get:

  • Acknowledgement of your sponsorship at the General Meeting with announcements and placards 
  • Acknowledgement of your sponsorship in the News brief (deadline is 10th of each month) 
  • One month of small ad space (115 x 92 pixels) on the Events Page of the PWN website.

Become a News Brief Sponsor!

For $40 you get:

  • Acknowledgement of your sponsorship at the General Meeting
  • One month small ad space (115 x 92 pixels) on the Events Page of the PWN website.
Click on the  Register  button to your left and choose Meeting Sponsor!


April 3rd, 2019, from 5:30pm to 7:30pm

Bay Park Hotel, Crazy Horse Restaurant, 1425 Munras Avenue, Monterey, CA.
For more information, contact Programs Chair Gina Estrada at Gina@estradafinancial.com


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