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Media Consuption and How Social Media is Changing It with guest speaker Dr. Kimb Massey

  • 02 Aug 2017
  • 5:30 PM - 7:30 PM (PDT)
  • Bay Park Hotel, 1425 Munras Avenue, Monterey, CA

Registration

  • This is the guest fee for meeting attendance. Members attend for free.
  • This meeting is a benefit of your PWN membership!

Media Consuption 

and 

How Social Media is Changing It

with guest speaker Dr. Kimb Massey


How can a business thrive without communicating with technology when most people are connected 24/7 with smart devices. Dr. Kimb Massey will provide some basics to get you started using online communication to keep in touch with your customers, organize your time, and track to work.

Kimb Katz Massey is a Professor of Radio-Television-Film for the Television Radio Film and Theatre (TRFT) Department at San Jose State University in California. Dr. Massey earned her B.S. in Radio-Television-Film from the University of Texas at Austin, her M.A. in Broadcast Communication Arts from San Francisco State University and her Ph.D. from the University of Utah in Salt Lake City.

Prior to her academic career, Dr. Massey was involved in politics working for the Texas House of Representatives. She has professional broadcasting experience—both public and commercial in radio and television—in sales, programming and audience research in addition to multimedia production, testing and research.

Dr. Massey edited and authored Readings in Mass Communication: Media Literacy and Culture), and has co-authored four other books: Introduction to Radio: Production and Programming, Television Criticism: An Introduction to Reading, Writing and Analysis, and Introduction to Telecommunications: Converging Technologies. In addition, Dr. Massey’s publication record includes numerous pedagogical materials that accompany media textbooks such as Web sites, study guides (printed and electronic), media literacy guides, and digital audio podcasts (lectures), CD, and DVD content.

Dr. Massey's research interests include: mass communication and popular culture, new media technologies: production, performance and effects, broadcast industry performance and practices, assessment of audience interaction with mass media utilizing qualitative and quantitative research methodologies. Outside of the academy, Dr. Massey researches and consults on media effects and culture.

August 2, 2017, Bay Park Hotel, Crazy Horse Restaurant, 1425 Munras Avenue, Monterey, CA.

For more information, contact Program Chair Denise Kaku at denise@kakuconsulting.com.


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